M. KAVITHA. Strategic Cultural Event Management and Its Role in Destination Branding and Tourism Growth. Journal of Tourism, Culture, and Management Studies , [S. l.], v. 2, n. 3, p. 18–27, 2025. Disponível em: https://theeducationjournals.com/index.php/JTCMS/article/view/429. Acesso em: 13 mar. 2026.