DMYTRO TKACHENKO; OLEKSANDR SHEVCHENKO; ANDRIY MELNYK. A Comparative Analysis of the Role of Festivals and Events in Destination Branding. Journal of Tourism, Culture, and Management Studies , [S. l.], v. 1, n. 1, p. 36–43, 2024. Disponível em: https://theeducationjournals.com/index.php/JTCMS/article/view/159. Acesso em: 21 feb. 2026.