From Crisis to Resilience: Managing Tourism Destinations through Disasters and Recovery

Abstract

Strategic community engagement offers significant revenue opportunities through local campaigns. By localizing website statistics based on visitors’ IP addresses a powerful insight is possible since we can analyze those reports. Any other metrics can then be used to cross reference this data, and thus find new markets where marketing investment may be needed.Value driver analysis facilitated enhancement in the control over expenditures for properties implementing priority-based budgeting. Hotels providing such full spectrum of services and exceptional services were able to attract family travelers on the basis of value. Local property experience leveraging strategic partnerships without cost increases.Students in higher education courses and online trainings play an active role in visitor experience education. With detailed briefs and co-creation session, such properties bring out genuine narratives that connect with target audiences. The level of guests’ expectation depends on standardized certifications and they would expect consistent practices in all the hotels.