AR in Tourism Creates Authentic Guest Experiences: Real Cases from Top Hotels

Abstract

AR’s future is so immersive in tourism that global investment in immersive technologies story is an indication of that. As we see, worldwide spending on augmented and virtual reality is increasing from USD 12.0 billion in 2021 to US $72.8 billion by the end of 2024, the tourism market is going through a revolutionary stage where tourists experience their travels.Hotel booking experiences and the guests' satisfaction, augmented reality in tourism has such an invitation to the hospitality industry, in particular, in order to improve tourists' attempts and motivate them to return again. The research has meticulously analyzed 65 independent studies including 16,559 participants, and has gone on to validate AR's positive impact on the tourism experience based on increase in its value perception and psychological engagement.