Real Data from 500 Hospitality Businesses When Hotels Doubled Revenue Post-COVID

Authors

  • Katrin Saar Institute of Baltic Studies, Lai 30, 51005 Tartu, Estonia
  • Mart Vaher Institute of Baltic Studies, Lai 30, 51005 Tartu, Estonia

Keywords:

COVID-19 Recovery; Hospitality Industry; Hotel Revenue; Post-Pandemic Growth; Tourism Analytics

Abstract

The hospitality industry’s covid crisis at the same time caused global tourism GDP impact to critical levels and an unprecedented 3,6 million tourism job losses across the EU. During the height of the pandemic that I was mentioning earlier, 19 million tourism jobs and jobs connected with the tourism industry that are spread across 14 countries in the Asia Pacific region.Against all this, the industry has been remarkably resilient. There were innovative admissions in the wake of covid 19 impact on hospitality industry like contactless check ins and intensified cleaning procedures. The international travel has come back a strong 80 percent of the pre pandemic levels in the first quarter of 2023.In this data driven analysis we look at how 500 hospitality businesses not only survived but were able to double their revenue through strategic business adaptations. We explain exactly how these properties recovered, from their digital transformation initiatives to their overhauling of pricing models.

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Published

2025-03-20

Issue

Section

Articles